As the largest independent public relations company in the world, Shandwick International recognised the need for a strong global brand, implemented consistently on a range of applications such as stationery, literature, signage, advertising and building interiors.

A global audit aided the production of custom built digital templates, produced in numerous languages and distributed to all Shandwick offices around the world.

These templates along with a custom designed typeface and visual standards manual resulted in a strong new brand identity and the required global consistency.